Marvel Signs Agreement to Continue Using Stan Lee’s Likeness for 20 Years



Marvel has reached an agreement to license Stan Lee’s name and likeness for future feature films, television productions, Disney theme parks and various “experiments” for the next 20 years. The Hollywood Reporter was the first to report.

“It really ensures that Stan, through digital technology and archival footage and other forms, will live in the place that matters most, Marvel movies and Disney theme parks,” said Andy Heyward, president. -CEO of Genius Brands, which alongside POW! Entertainment co-controls Stan Lee Universe, LLC. “It’s a big deal.”

Lee, who died at 95 in 2018, was a prolific and iconic Marvel figure. The writer, editor, publisher and producer, in collaboration with other artists and writers, has co-created countless superheroes and comic book storylines. Although he retired in the ’90s, his presence was still felt throughout the franchise via appearances in movies and TV shows based on Marvel characters.

At the very least, this deal ensures that those always fun moments in Marvel content will hopefully return in some form or another – although reports on the deal say insiders are warning against waiting see Lee digitally resurrected. In a recent interview, Lucasfilm President Kathleen Kennedy indicated that Star Wars content – ​​which in the past has digitally brought back actors such as Carrie Fisher and Peter Cushing – will tone down this kind of extended digital stuff.

“The public revered Stan and if it’s done with taste and class, and respectful of who he was, it will be welcome,” Heyward said. “He’s a beloved personality and long after you and I are gone, he will remain the essence of Marvel.”

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