Diablo Immortal earns $24 million in first two weeks



Diablo Immortal had a hell of a launch for Activision Blizzard, with revenue roughly on par with other mobile hits like Pokemon Go and Call of Duty Mobile. Analyst estimates suggest the game earned 8.5 million downloads and over $24 million in its first two weeks since launch.

Data analyst estimates Appmagic (Going through pocket gamer) suggest that Diablo Immortal is one of Blizzard’s most downloaded apps and its second biggest earner behind Hearthstone. The United States accounted for 43% of revenue, followed by South Korea at 23%. The iOS and Android markets have roughly the same market share, and downloads peaked in the first three days.

By comparison, Call of Duty Mobile made nearly $18 million in its first week, according to SensorTowerand Pokemon Go generated $14 million in its first week according to SuperData (via Business Intern). It’s worth keeping in mind that these aren’t 1:1 comparisons, as they come from different analysts and all capture a single week instead of the first two weeks of Diablo Immortal. But it shows that the numbers overall are very roughly comparable.

Although it is doing well financially, Diablo Immortal has been the subject of a mixed reception critics and fans for its microtransaction model, which many criticized as predatory. GameSpot’s Diablo Immortal review noted that the basic campaign is very enjoyable, but once you reach the end of the game, the sudden search for good loot seems to be aimed at getting players to spend money. may seem off-putting.

“But it’s still one you can enjoy without having to delve into the mess of menus and lists asking you to press a button to claim myriad rewards day after day, given that you’re comfortable not being able to get through it all in a few sessions,” the review concludes.

GameSpot may earn a commission on retail offers.

The products discussed here were independently chosen by our editors. GameSpot may get a share of the revenue if you purchase something featured on our site.

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